Digital marketing is changing so quickly when it comes to artificial intelligence. It's moved on from just that experimental phase, where everything was kind of trial and error. Now we are in this new time, focused on the how of it all. Like, actually putting AI for digital marketing, stuff that brings real returns on investment. That is what sets the leaders apart from everyone else scrambling to keep up, I suppose. For agencies and brands, it's not even a question of whether to use AI anymore. The real thing is figuring out how far you can weave it into your whole operation, right into the core, so it pushes actual growth. Some might think it's easy, but it feels a bit more complicated than that. 1. Hyper-Personalization: Beyond First Names In the past, personalization meant putting a customer’s name in an email subject line. Today, AI for digital marketing allows for "segmentation of one." By leveraging first-party data and machine learning, agencies can now...