Paid search advertising, also known as pay-per-click (PPC) advertising or Google Ads strategy , is a powerful tool for businesses of all sizes. When properly done, paid advertising can bring a lot of web traffic to your site, produce leads, and increase sales. Nevertheless, you have to follow the process of developing an outfit search engine marketing campaign that is a sustainable one. This includes careful planning and strategy development etc. 1. Set Clear and Measurable Goals: Before dealing with the ad creation, you need to set concrete and well-measured goals for business. What do you want to reach as a result? Perhaps you want to raise your products’ popularity with your target audience, get leads, sell your production online or an idea of these? 2. Conduct Thorough Keyword Research: The process involving a prosperous PPC campaign lies in the investigation of proper keywords. Review the exact words that seekers form your target sector when they are looking for a product or serv...