For Sydney businesses looking to attract more customers online, one of the most common questions is: should you invest in SEO or Google Ads? Both are powerful digital marketing strategies that can help increase website traffic, generate leads, and grow revenue. However, they work in different ways and offer different benefits. Understanding the strengths of each approach can help you make smarter marketing decisions and achieve better long-term results. What Is SEO? Search Engine Optimisation (SEO) is the process of improving your website's visibility in organic search results. The goal is to rank higher on Google when potential customers search for products or services related to your business. SEO involves various strategies, including: Keyword research Content creation Technical website optimisation Local SEO Link building User experience improvements Unlike paid advertising, SEO focuses on earning visibility naturally through relevance and authority. What Are Google Ads? Goo...