The digital advertising ecosystem is moving into a new era. The end of the third-party cookies is approaching And marketers are pondering: “what comes next?” The Cookiepocolypse: A Reality Check For several years, third-party cookies have been the essential component of online ads. They have allowed marketers to keep an eye on user activity across different websites, thereby, enabling the advertisement to be targeted and creating personalized experience. Nevertheless, the increasing worries around user privacy have resulted in stricter regulations and a digital world is moving towards a privacy-centric digital world. Navigating the New Normal As we enter the cookie-free future, converting your digital marketing strategy will be compulsory. Here are some key strategies to consider: Embrace First-Party Data: Embrace First-Party Data: Leverage Direct Relationships: Through email marketing, loyalty programs, and social media involvement. Use On-site Analytics: Learn how users actual...