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How do I increase user engagement on my website?

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Website user engagement is the crucial factor and an indicator that determines the success and ranking of your website on search engine result pages. Even though you succeed to bring a huge amount of traffic, if that traffic doesn’t engage and perform a certain action on your website, you will not get the result. Here are some tips on how you can increase your user engagement on your website. 

  1. Reduce page load time

You might have experienced slow loading website pages when you thought it would be interesting and have helpful contents. As you keep waiting but the page doesn’t load, you simply leave the website. So, focus on reducing the page load time to remove this frustrating wait for your users and retain the visitors that have possibilities to engage with websites.

The more your pages are fast, the bounce rate decreases and session time increases which mean, your users are engaging with your products and contents within the website.

Check your site speed in Page Speed Insights and get the diagnostics and suggestions to improve your load time.

  1. Improve internal linking structure

Good internal linking structure not only boosts SEO ranking but also helps users to navigate your website easily. If you manage internal linking then you’ll be able to generate more page views with each visitor which decreases the bounce rate. It is an indicator as well that users are engaging with the other pages from the landing page. Use relevant anchor texts to link other existing related content to boost user engagement. 

  1. Use of responsive design

You might have realised that to visit any website from a channel, you use mobile phones than desktop devices. So, if the website is not responsive and has poor design and layout then the user will leave the page. This creates barriers to users from engaging your website and increases bounce rate and hurts your ranking as well. Put efforts to design a mobile-friendly version for your mobile users.

  1. Study your audience You might have trouble in creating content that boosts the use engagement or your website might have some breaking points that users might find difficult and leave the site. So, conduct a survey and get feedback on what you are lacking in designs or content. This will help you to improve your website better for user engagement. Study roadmaps of users and live chat queries to find out problem areas and solve them accordingly to increase user engagement.

Source: Digital Agency Melbourne
              Website Development 
              Website Design
Location: 116 Hardware St, Melbourne VIC 3000, Australia

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