How can website design affect SEO?

Website is the first and most important business profile when any customers look for your services. If your website design is not pleasing, user-friendly and SEO friendly then you are missing out traffic and hurting your SEO. Website design has a great impact on search engine optimisation so you should consider making your design appealing to both user and search engine crawlers. Lets’ check how does website design affect SEO.

SEO and user experience go hand in hand

The website which is designed with easy navigation and easy to use, the users can spend more session time on your wbsite and interact with the page contents. But if your website design is difficult to understand and use then, users will leave leading to increased bounce rate and your rankings drop accordingly.

Also if your website loading time is higher or hard to read content texts or has outdated site design, you’re creating more barriers for people to engage.

So, make sure to implement good design practices to boost SEO not to hurt.

Quality content and visuals boost session time.

Web designs boost website authority, builds trust with your customers and increase engagements. You might have left a website because of its poor layout, weird navigations or slow load time. It is exactly what everyone else does with your website if you have poor design and is not user-friendly. When you format your high-quality content within a visually-pleasing shell, you will be successful to keep users on-site longer which boosts your SEO and conversion.

Easy to understand for crawlers

When you try to design a website, you might make it difficult for crawlers to index your site because of the maximum use of Javascript and Flash. Follow the web design best practices to format URLs, contents, and images so that crawlers can index more quickly to boost your ranking in search engines.

If you are confused about how to balance web design for both humans and crawlers, we are here to help. Contact Andmine Digital Agency, Melbourne for any suggestions and partnerships.

Source: Digital Agency Melbourne
Search Engine Optimisation

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